NX Filtration, the global provider of breakthrough direct nanofiltration technology for pure and affordable water, recently announced the appointment of Alejandro Roman Fernandez, 44, as Chief Commercial Officer (CCO) of NX Filtration. In this newly created role, Fernandez will be responsible for managing and expanding NX Filtration’s global sales force and network of distributors and original equipment manufacturer (OEM) partners. Fernandez will start in September 2021 and be based out of NX Filtration’s headquarters in Enschede, the Netherlands.
Fernandez brings a wealth of experience in commercial roles in the global water markets. In his last role as Vice President and Global Commercial Head at Organica Water, he was responsible for all sales activities globally, managing the regional sales teams and expanding the global partner network. Prior to that, Fernandez held various roles at Pentair (Netherlands), Xylem (Spain and United Kingdom) and Thames Water (United Kingdom). Fernandez is a Spanish national and holds a degree in chemical engineering from the University of Cadiz (Spain) and a degree in environmental science from Kingston University in London (United Kingdom).
Michiel Staatsen, CEO of NX Filtration, said, “We are very pleased to welcome Alejandro to our team. With his extensive experience in the global water markets, he will drive the further roll-out of our global commercialization strategy. We experience an increasing focus on water challenges around the world, amongst others related to droughts and contaminations with micropollutants. Our direct nanofiltration membrane technology is uniquely positioned to address these challenges, whilst offering strong sustainability benefits for our customers.”
